This week Ivor Solution signage was taken down from their Islington London N7 printing plant and in its place Print Evolved was born. A striking new brand reflects a company that continues to set the pace in web to print solutions and fulfilment and which has seen its turnover rise from £4.3m in 2014 to £5.1m last year with ambitious plans to double output by 2020 .
Next week Print Evolved will launch a bright and accessible new web site to match the new look which will allow its primarily corporate customers, 75% in print management and office supplies, easy access to print services.
Many of its clients use the Print Evolved web to print solution Cognitu, licensing it and creating bespoke portals that allow their customers to order print which is then fulfilled by the Islington plant, or their chosen print output supplier.
Spencer Slee, managing director of the newly branded Print Evolved, explains: “We had outgrown our identity. We remain a technology-driven company which is innovative, creative and responsive. We enable print management companies, dealers and resellers to offer an easy to use web to print portal and fulfil those orders with digital, wide format, Direct Imaging and litho technology as well as extensive finishing including foiling, embossing and thermography. “
The background graphic to the new logo is a series of interlocking rectangular patterns combining low key black and grey with more striking green and blue. This reflects the company’s combination of old and new technology, platens to latest generation digital printing, but also how it uses strong teamwork and lean working practices closely combined to maximise efficiency. Work is tracked through a barcoding system, each job bundled together into one tray, and the production flow measured to ensure speedy turnarounds are achieved and deadlines met.
The word print in the new logo is embraced by angled brackets (>and <), widely used on the Internet (in html coding) and the Replica fount is frequently used on screen. Print Evolved embraces the Internet, regarding it as a tool and not a threat to print.
Ivor Jacobs, who founded the company and who remains as a consultant, was an early adopter of the Internet and led the creation of the Cognitu software (originally known as CardCorp). Spencer Slee joined the Limited company two years ago and, as managing director, will lead the company into the next stage of development. His background in office supplies (he joined from Staples) brought a fresh pair of eyes to the printing operation.
“This company has been the best kept secret in print for 20 years. Now it is time to evolve and build on our heritage by further harnessing technology and the multi-media environment to offer even more printing services to the modern business and print user,” says Mr Slee.
April 2016
For further information please contact
Diana Thompson, Plus Point PR Ltd, on 01494-817178
Or
Spencer Slee, Print Evolved Ltd, on 020 7566 5070 or 07976 721239.